ZECA is a fully done-for-you process. We handle the research, strategy, content creation, publication, and ongoing optimisation on your behalf.

To get started, you simply provide basic information about your business, services, and locations. From there, we create and distribute all campaign content — including articles, videos, audio summaries, and supporting media — without interviews, pitching, or ongoing input from you.

Most clients stay focused on running their business while we manage everything in the background.

Many clients begin to see early signs of progress within 48–72 hours of a campaign going live.

This can include increased visibility across search results, content discovery on multiple platforms, and early traffic signals as your campaign is indexed and referenced across the web.

That said, ZECA is designed to build momentum over time. Each campaign strengthens your visibility, credibility, and discoverability, creating a compounding effect rather than a one-off spike.

We track performance continuously and use that data to optimise future campaigns, focusing first on quick wins and then expanding into more competitive opportunities as your authority grows.

Each campaign includes publication across a wide network of recognised media and content platforms, with guaranteed placement on major news outlets such as USA Today, Business Insider, and The Street.

These placements are part of a structured, done-for-you publishing process — not pitching, outreach, or PR speculation.

While individual pages may change, rotate, or update over time (as is normal across large media networks), the coverage itself is indexed, referenced, and associated with your business across search engines, news platforms, and AI systems as part of your ongoing visibility footprint.

Guaranteed placement refers to publication, not specific rankings, traffic volumes, or lead numbers.

You can absolutely start with a single campaign.

One ZECA campaign can help establish your presence across trusted media platforms and often leads to early visibility signals once it goes live.

That said, ZECA works best as an ongoing process. Each campaign builds on the last — expanding your coverage, strengthening credibility, and targeting new opportunities identified in your snapshot reports.

Many clients start with one campaign to see how it works, then continue once they see the momentum building.

There’s no long-term contract — you stay in control of how far you take it.

You own the right to reference and use your coverage as proof across your business.

Your campaign is published as third-party coverage on established media and content platforms, which remain hosted on their respective sites and networks. You’re free to reference your coverage using “As Seen On” mentions, logos, screenshots, excerpts, and summaries across your website, proposals, social media, Google Business Profile, and sales materials.

The long-term value comes from how widely your business becomes associated with credible media brands and how those signals are indexed, referenced, and recognised across search engines and AI systems — not from relying on any single permanent page or link.

Individual articles may update or rotate over time, which is normal for syndicated media.

Yes — if people search online before choosing your business, ZECA is designed to work for you.

ZECA works best for businesses where customers research, compare services, and look for reassurance before making contact — such as local service providers, specialists, consultants, and established brands.

Our campaigns are built around how people actually search when they’re ready to spend, and are designed to increase your visibility across search engines, media platforms, and AI tools over time — while strengthening the credibility signals that influence real buying decisions.

It’s a completely different approach.
Traditional PR focuses on pitching for one-off coverage. SEO focuses on improving your website and rankings over time.

ZECA combines strategic targeting + multi-format distribution.
We map what people search for before they buy, create content around those topics, and publish it across a wide network of sites and platforms.

The goal is to help you:

• Get discovered more often for high-intent searches

• Build credibility signals through widespread media presence

• Increase the chance of being referenced across Google, Google News, and AI answers over time

It’s a done-for-you system that builds visibility and authority together — without you needing to write, pitch, or manage ongoing SEO work.

Get ZECA is a media distribution and authority-building service for businesses that want to be recognised by Google and AI systems.